News of NAS RK. Series of social sciences and humanities

• Т.Kabiyeva ˡ, А. Aidar ˡ, L.Zor ²

REGARDING THE ISSUE OF THE TELEVISION IMPACT ON SOCIAL AND CULTURAL VALUESDEVELOPMENT IN SOCIETY         5-10

• G. Baitayeva, A. Bekmetova

MANAGEMENT OF COMPETITIVENESS OF ENTERPRISES AS A FACTOR OF STABILITY OF THE EXTERNAL ENVIRONMENT OF THE STATE       11-14

• A. Kereeva1 , Zh. Assanova2

OPTIMIZATION OF MANAGEMENT DECISIONS THROUGH THE APPLICATION OF INDICATORS OF THE INTEGRATED SYSTEM OF ACCOUNTING AND TAX ACCOUNTING         15-19

• Assel Nurtayeva

EFFECTIVE RISK MANAGEMENT AS A WAY OF ENHANCING ENTERPRISE COMPETITIVENESS IN THE FACE OF INCREASING COMPETITION          20-24

• B.Markhayeva1 , Y.Cherenyova2

STRUCTURAL ANALYSIS OF THE LOW-COST AIRLINE OPERATING COSTS: LESSONS FOR KAZAKHSTAN          25-32

• G.K.Mukanova

GREAT STEPPE IN TRAVEL NOTES OF A DESCENDANT OF JOCHI KHAN, ХIХ C.          33-41

• V.N. Alpysbayeva

THE MAIN TRENDS OF TOPICALITY, ROLE AND IMPORTANCE OF RESEARCHING DOMESTIC ROCK OPERA GENRE         42-46

• A.Zh. Kalieva1 , A.S. Kazmagambetova2 , G.S. Koishybayeva3

ROLE OF INFORMATION TECHNOLOGIES USE IN THE FOREIGN LANGUAGE TEACHING        47-51

• G.K. Akhmetova 1 , K.A. Nurumzhanova2

RURAL SCHOOL AS A FACTOR OF FORMATION OF AXIOLOGICAL BASES OF THE KAZAKH NATION         52-58

• N.M. Sherimova¹, S.A. Rakhimova²

THE ESSENCE AND FEATURES OF INNOVATIVE MANAGEMENT         59-66

• Ye.S. Syzdykbekov

 PROBLEMS OF ATTRACTING FOREIGN LABOR FORCE IN THE REPUBLIC OF KAZAKHSTAN           67-73

• D.A.Amerzhanova1 , A.V. Zayakina2 , A.Ch. Shaimagambetova3 , G.A. Rakhimova 4 , G.Zh. Esenova 5

INVESTIGATING CLIMATE INVESTMENT IN THE REPUBLIC OF KAZAKHSTAN AND EVALUATION OF THE VOLUMES AND STRUCTURE OF INVESTMENTS IN THE REAL ECONOMY SECTOR         74-80

• Z.K.Ayupova1 ,D.U. Kussainov2

NOVELTIES IN PROVIDING OF LEGALITY IN THE LEGAL POLITICS OF THE REPUBLIC OF KAZAKHSTAN          81-85

• Zh.Z. Вaigireeva

HUMAN CAPITAL AS A FACTOR IN IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN MODERN CONDITIONS         86-90

• N. B. Duisembayeva

EDUCATION IN KAZAKHSTAN IN THE LATE 19TH AND EARLY 20TH CENTURIES AND KAZAKH INTELLECTUALS          91-96

• M.S. Iskakova, A.Zh.Zeynullina

DEVELOPMENT OF METHODS AND EVALUATION OF THE EFFICIENCY OF PUBLIC SUPPORT OF SMALL INNOVATION ENTREPRENEURSHIP IN RK        97-101

• E.B. Karabayev 1 , T.B. Mukushev 2 , A.K. Zhahmetova 3 , G. Alina 4

EXTERNAL STATE AUDIT AS A TOOL OF EFFECTIVE PUBLIC ADMINISTRATION         102-111

• R.A. Karatabanov, K.M. Dzhanalieva

ASSESSMENT OF GEOECOLOGICAL FACTOR OF GEOPOLITICAL SECURITY OF THE REPUBLIC OF KAZAKHSTAN         112-116

• Daubayev Yestai

TRADITIONAL ESSENCE OF WOMEN`S JEWELRY         117-122

• B.B. Korgan 1 , R.K. Sabirovа 2 , E.M. Adietova 3

INNOVATIVE ECONOMY OF KAZAKHSTAN         123-129

• A.U. Tatikova

DEVELOPMENT OF SMALL ENTREPRENEURSHIP IN AGRICULTURE OF KAZAKHSTAN           130-135

• G.R. Absattarov

POLITTOLOGICAL PROBLEMS OF LEGAL CONSCIOUSNESS          136-146

• M.S. Zakirova, A.S. Belgibaeva, I.D.Ashimova

UNEMPLOYMENT AMONG YOUNG PEOPLE IN KAZAKHSTAN          147-152

• A. Panzabekova, A. Zhanbozova

METHODOLOGICAL APPROACHES TO LIFE QUALITY MEASUREMENTS USED IN INTERNATIONAL ESTIMATES          153-164

• Bakhytzhamal Aytmukhambetova

THE GENIUS OF KAZAKH SCIENTIFIC THOUGHT          165-170